Advertise Over OTT Platforms
Ad technology around OTT allows you to deliver a targeted message to the right household. Behavioral traits like gender, age, income and viewing preferences can be gathered at the household level.
What is OTT Advertising
It is much like advertising on television & other media, but Ads are placed on content streaming on digital media platforms/services. Ads delivered via OTT are non-skippable and 100% viewable on screen. And, since they run in real-time before, during or after video content, completion rates for those ads often exceed 90%. OTT advertising offers comparable efficiencies with your advertising
Why choose OTT Advertising
India is one of the fastest growing countries using over the top services in the world. it is expected to reach more than 100 Million subscribers by 2023. It is expected to overtake traditional TV within a few years.
Most OTT provide powerful Analytics tools to help advertisers & content creators. Some providers have more advanced analytics to track Ad performance in real-time giving ad managers an ability to optimize on the go.
Reduced Data Rates
Due to the reduction in data costs streaming videos on mobile has become cheaper. Brands get high ground for their Ad visibility on this front since users use mobile phones more than Television.
With more powerful AI tools available for companies today, OTT apps and software use these AI and Machine learning capabilities to determine the next potential purchase by the user on the internet.
Free to stream OTTs
Many services are available for free to its viewers. Such platforms work only on an advertising revenue model. Brands encash this opportunity to plug in ads on the specific service & obtain immense returns.
Most OTT provide targeted Ads & real-time tracking of advertisements. They have provision for utmost targeting based on account logged in to the app, age, gender, interested genre.
Subscribers of the revamped streaming service, now called Disney+ Hotstar, will get access to Disney Originals in English as well as several local languages, live sporting events, dozens of TV channels, and thousands of movies and shows.
Voot is available only in India, and hosts over 40,000 hours of video content from channels like MTV, Nickelodeon and Colors. Content is also available in multiple languages like Kannada, Marathi, Bengali, Gujarati, Telugu and Tamil.
Sony Liv’s Library having 18 years of content from the Sony Entertainment Network channels in India: Sony TV, SAB TV, Sony MIX, Sony Max, Sony MAX 2, SET PIX, AXN and Animax. Along with a wide selection of English, Hindi and regional movies.
Zee5 is an Indian video on demand website run by Zee Entertainment. Its content in 12 languages.ZEE5 mobile app is available on Web, Android, iOS, Smart TVs, among other devices. ZEE5 had 56 million monthly active users in December 2019.
MX Player, is an Indian video player, OTT Service and Entertainment Platform owned by Times Internet. With over 81.5 million Daily Active Users. it is the India’s largest Entertainment platform, present on 1 out of every 2 smartphones.
The Viral Fever (TVF) is an online YouTube channel started by TVF Media Labs. TVF has over 70 lakh (7 million) subscribers on YouTube. The Viral Fever was the pioneer of web-series in India with cult hits like Permanent Roommates and Pitchers.
ULLU is a streaming platform that allows you to watch a wide variety of Web Series, Movies and Exclusive Content. This will help you to decide which content matches your taste. ULLU provides wide variety of content of various genres.
Hoichoi is an on-demand video streaming platform. It is the first OTT platform from Bengal focusing exclusively on Bengali language content, worldwide.Currently, it features more than 100 SVF produced films and about 400 other films
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