Programmatic Advertising Agency in India
We offer robust programmatic advertising capabilities; and our exclusive partnership with ad tech companies like MediaMath and AppNexus makes this a smooth and seamless process.
What makes programmatic advertising popular is its ability to help advertisers reach their target audience across a variety of media effortlessly and accurately. With programmatic ad buying, advertisers are not just paying for views and clicks; they also get access to niche customer groups.
Contact us for your Programmatic Advertising
Our Programmatic Advertising Include
Leading India premium publisher network, combined with the native technology platform, means we can provide advertisers with
Results that provide a positive return on your marketing investment.
Understand your customers and find more of them.
Engage your customers along the customer journey.
Present your brand in a safe digital advertising environment.
Measure the contribution of every advertising channel.
Generate insights that can lead a change in your business.
We work with publishers like:
- Times Columbia
- India Today
- Many more
Answers to Your Questions
What is Native Advertising?
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.
Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb
If native advertising looks like regular content, how can I tell it’s an ad?
Here’s the native advertising conundrum. If a native ad looks like regular content, rather than a display ad, then readers may not realize they are consuming a paid advertisement. This compromises the editorial neutrality of the publisher.
For example, imagine you clicked on an article about “The Top Five Hiking Destinations In South America”, which took you to a post on the Acme Hiking Equipment blog. It’s not the same as just reading an article on National Geographic, is it? After all, the Acme Hiking Equipment company is paying the website publisher for your click. Consumer watchdogs, such as the FTC (Federal Trade Commission) and the IAB (Interactive Advertising Bureau), are at pains to regulate the use of native ads to ensure that consumers are not misled. Although native ads integrate smoothly into the web page, you can usually see that it’s a native ad by a few telltale signs.
What are the benefits of native advertising?
- Consumers look at native ads 53% more frequently than typical display ads, meaning that native advertising is an effective method to build brand awareness.
- Native ads cause an 18% higher lift in purchase intent. So, if you want to run a native advertising campaign to attract leads, this is the right sign for you to start.
- 70% of consumers say that they prefer to learn about new products or services from content rather than traditional ads. Thus, native advertising is an extremely effective way to increase interest in your company and build brand credibility.
Why are online marketers increasingly turning to Native Advertising?
#1 Native advertising works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content.
#2 Native advertising fights ad fatigue. Ad fatigue is what happens when the audience gets bored with seeing ads. After a while, they simply stop paying attention. Native ads are brand exposure cloaked in editorial content, so they don’t tire out the audience. As long as the content is relevant and interesting, native advertising engages the audience.
#3 Consumers know that native ads are a form of advertising, but they don’t care! In a recent study at Stanford University, researchers found that native advertising fools nobody. Consumers are well aware that they are viewing a form of advertising, however native ads still have a significant effect on purchase behavior.
How many tyoes of Native advertising?
#1 In-feed units
In-feed units, as seen on social media, appear in the same feed as the other content but are distinguished by an advertising label.
#2 Recommendation widgets
Recommendation widgets suggest sponsored content underneath or alongside content. The ads appear in-stream but don’t have the exact same appearance as an editorial content feed.
#3 Promoted listings
Promoted listings appear on sites that don’t offer editorial content but match the other products or services there.
Some native ads don’t fit neatly in any of the above categories because they are more customized with custom content.